10 tips to keep your emails out of junk

Effective email communication is an important skill to have in today's digital world. Whether you are sending emails for business or personal purposes, it's important to make sure that your emails are delivered to the recipient's inbox and not marked as spam. In this article, we will provide 10 tips for writing emails that are less likely to be marked as spam.

Spam filters are designed to identify and block unwanted emails, and they use a variety of methods to determine whether an email is spam. By following these tips, you can improve the chances of your emails being delivered to the inbox and avoid being flagged as spam.

From choosing the right subject line to testing your emails before sending them, these tips will help you create emails that are professional, informative, and valuable to the recipient. Whether you are sending emails for business or personal purposes, these tips will help you improve your email communication skills and avoid the spam folder.

• Use a clear and concise subject line. The subject line is the first thing that the recipient sees, so it's important to make it interesting and informative. Avoid using spammy words like "free" or "earn money," and keep the subject line to fewer than 50 characters if possible.
• Personalize the email. Addressing the recipient by name can make the email feel more personal and less like spam. You can also use personalization tags to include other details, such as the recipient's location or recent purchase.
• Use a professional email address. An email address like "ilovepuppies@gmail.com" may be cute, but it doesn't look very professional. Use an email address that includes your name or the name of your business.
• Keep the email brief. No one wants to read a long, rambling email, especially if it looks like spam. Keep the email short and to the point, and focus on a single topic or message.
• Use bullet points or numbered lists. This can help to break up the text and make the email easier to read. It also makes it more likely that the recipient will read the entire email, rather than just skimming through it.
• Avoid using all caps or excessive punctuation. Using all caps or too many exclamation points can make the email look spammy and unprofessional.
• Use a professional-looking email template. A well-designed template can help to make the email look more professional and less spammy. You can create your own template or use a pre-designed one.
• Include an unsubscribe link. All emails should include an unsubscribe link, which allows the recipient to easily opt out of receiving further emails. This can help to reduce the number of complaints and improve your sender reputation.
• Test the email before sending it. Send a test email to yourself or a colleague to see how it looks and make sure all the links and images are working properly.
• Use a reputable email service. Choose an email service that has a good reputation and follows best practices for email deliverability. This can help to ensure that your emails are delivered to the inbox and not marked as spam. AWS SES is a great tool for sending out large amounts of emails and if you combine this with SES bounce tracking along with monitoring your SES complaints you should be good to go.

By following these tips, you can improve the chances of your emails being delivered to the recipient's inbox and avoid being marked as spam. Remember, the goal is to create emails that are professional, informative, and valuable to the recipient.