« SES Articles & Guides

20 perfect email subjects for promoting a new product

20 perfect email subjects for promoting a new product

The subject line is the first thing that the recipient sees when they receive an email, and it can be the deciding factor in whether they open the email or delete it. That's why it's important to carefully think and plan your email subject, and to make it as compelling and informative as possible.

There is a science behind what impact the subject of an email has on the recipient, and understanding this can help you craft more effective subject lines that entice the recipient to read more.

One factor that can impact the effectiveness of a subject line is the length. Subject lines that are too long may be truncated, which can make them less effective. On the other hand, subject lines that are too short may not provide enough information to grab the recipient's attention. A good rule of thumb is to keep the subject line to fewer than 50 characters if possible.

Another factor that can impact the effectiveness of a subject line is the use of personalization. Personalization can make the subject line feel more relevant to the recipient and increase the chances of the email being opened. You can use personalization tags to include the recipient's name or other details, such as their location or recent purchase.

The tone of the subject line can also have an impact on the recipient. Subject lines that are too formal or impersonal may not be as effective as those that are more friendly and conversational. It's important to find the right balance and use a tone that is appropriate for your audience and the content of the email.

Finally, the subject line should be relevant to the content of the email. If the subject line doesn't accurately reflect the content of the email, the recipient may feel misled and be less likely to open the email.

By understanding the science behind what impact the subject of an email has on the recipient, you can craft more effective subject lines that entice the recipient to read more and improve the chances of your emails being opened.

Here are 20 examples of email subjects that you could use when sending out an email promoting a new product that's on offer on your website:

  • "Introducing our newest product: [Product name]"
  • "Get the first look at our newest arrival: [Product name]"
  • "New product alert: [Product name]"
  • "Our latest product is here: [Product name]"
  • "Don't miss out on our latest product: [Product name]"
  • "Introducing [Product name]: the ultimate solution for [Problem it solves]"
  • "Get the best deal on [Product name] – limited time only!"
  • "New product release: [Product name] – now available on our website"
  • "Upgrade your [Product category] with [Product name]"
  • "Experience the power of [Product name]"
  • "Introducing our most innovative product yet: [Product name]"
  • "Don't miss out on the latest addition to our [Product category]: [Product name]"
  • "Get [Benefit of product] with [Product name]"
  • "New product launch: [Product name] – only on our website"
  • "Our latest product is a game-changer: [Product name]"
  • "Get ready for [Product name]: the ultimate [Product category] solution"
  • "Introducing [Product name]: the solution you've been waiting for"
  • "Upgrade your [Product category] with the latest addition to our range: [Product name]"
  • "Experience the power of [Product name] – now available on our website"
  • "Don't miss out on our latest product release: [Product name]"

By choosing a subject line that is compelling, informative, and relevant to the recipient, you can increase the chances of your email being opened and your product being noticed. Remember, the subject line is the first thing that the recipient sees, so it's important to make it as effective as possible.