Dealing with email complaints

An email complaint occurs when a recipient marks an email as spam or unsubscribes from a mailing list. This can have a negative impact on an email campaign in a number of ways.

Firstly, when an email is marked as spam, it is not delivered to the recipient's inbox. This means that the recipient will not see the email, and the sender will not have the opportunity to engage with them. This can have a negative impact on the effectiveness of the email campaign and result in lower open and click-through rates.

When someone marks an email as spam or unsubscribes from a mailing list, it can not only hurt the performance of the email, but also damage the sender's reputation. Internet companies that send emails (ISPs) use a sender's reputation to decide if an email should be delivered to the inbox or sent to spam. If a lot of people are complaining about the sender's emails, it can ruin their reputation and make it harder for their emails to reach the inbox in the future.

There are a number of reasons why a recipient might mark an email as spam or unsubscribe from a mailing list. Some common reasons include:

• Relevance: If the recipient does not find the email content relevant to their interests, they may mark it as spam or unsubscribe.
• Frequency: If the recipient receives too many emails from the sender, they may become annoyed and mark the emails as spam or unsubscribe.
• Quality: If the email has poor formatting, typos, or other issues, the recipient may mark it as spam or unsubscribe.

To try to avoid email complaints, it is important to follow best practices for email marketing. This includes ensuring that the email content is relevant and useful to the recipient, sending emails at an appropriate frequency, and paying attention to the quality of the emails.

It is also a good idea to use an email service such as AWS SES that provides suitable integrations making it possible for you to track complaints and bounces. This can help you understand why emails are being marked as spam or unsubscribed from, and take steps to address the issues.